My heyday in programming was about five years ago, and I’ve really let my skills fade. I started finding myself making excuses for my lack of ability. I’d tackle harder ways to work around problems ...

Bio-inspired computational methods have gained popularity recently. These methods mimic the seemingly complex behavior of ...

This paper investigates the optimal allocation of the marketing budget within the marketing-mix decision variables so that sales (or profit) is maximized in a planning horizon. Since the influence of ...

Geometric programming (GP) is a new technique that appears to have significant potential in marketing. Researchers have avoided optimization models in marketing, partially because empirical estimates ...