Opinions expressed by Entrepreneur contributors are their own. Outbound marketing is a type of advertising where a company directly reaches out to potential customers to make the first contact.

For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...

Have you received a call, email, or direct mail about a specific promotion? These are forms of outbound lead generation where businesses initiate the conversation with their target audience. Many ...

I am often involved in discussions about where the focus should be – inbound marketing or outbound marketing, and how it affects lead flow and business generation. So I thought I’d share a few ...