There’s an emerging middle ground between direct-sold and programmatic CTV ad sales. On Thursday, Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that ...
When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The launch builds on its ongoing efforts to offer brands innovative advertising opportunities.
Over a decade ago, connected TV (CTV) was a growing technology but had almost zero practical use for marketers. Advertising opportunities were limited, and programmatic buying capabilities were ...
Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...
NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...
Proximic by Comscore, a division of Comscore, and a provider of audience and content targeting solutions for programmatic activation, has released its third annual State of Programmatic Report for ...
NEW YORK, Jan. 20, 2026 (GLOBE NEWSWIRE) -- Proximic by Comscore (SCOR) today released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58% expecting their ...
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