The move to HTTP Live Streaming brings a YouTube-style monetization service to Apple's podcasting ecosystem. For advertisers, it will shift video podcasts from static files to dynamic media assets.
FreeWheel will programmatically enable Tubi and the entire One Fox portfolio by serving as the company’s primary monetization engine When you purchase through links on our site, we may earn an ...
Podcast ad revenue in the US cracked $1 billion for the first time last year, due in large part to the rise of dynamic ad insertion (DAI). At $1.4 billion – up 72% from roughly $840 million in 2020 – ...
Fox said it will be introducing dynamic ad insertion for college football games it televises as part of an expanded relationship with FreeWheel, Comcast’s ad-tech company. The new relationship makes ...
STAINES-UPON-THAMES, U.K.—Yospace will feature its ability to scale its dynamic ad insertion solution for major global events at IBC 2024, Sept. 13-16, at the RAI Amsterdam Convention Center. The ...
LocalBTV, a service that legally streams local broadcast channels at no charge, has introduced integrated dynamic ad insertion (DAI) and replacement (DAR) across its 21 markets, which reach more than ...
The rise of Free Ad-Supported Streaming TV (FAST) has opened a new frontier for content owners to monetize their libraries. By offering viewers free content and generating revenue through ads, FAST ...
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What is Programmatic advertising: Career and beyond
The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...
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