Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

St Augustine first referred to déjà vu in 400AD as "false memoriae" However, since the late nineteenth century, when there was a flurry of research (Wigan, 1844, "the sentiment of persistence"; ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...