In email marketing, the secret is to send timely, targeted and valuable messages that people want. Easier said than done. The cold reality is that not every email you send is opened. The average open ...

Whenever you send out an email campaign, some recipients are likely to unsubscribe. It doesn’t matter how great your content is or how big your discounts are; it will happen. People’s needs change, ...

I am a huge fan of Groupon*. While not every offer they send me is 100% relevant, I think they get it right more often than not. But this article is not going to focus on the relevance of their daily ...

Microsoft is making Cortana's reminders feature smarter by making them more proactive. Cortana will be able to review and suggest new reminders based on emails that users send. Microsoft is using ...