Two-thirds of retailers offer loyalty programs, according to a Salesforce survey of 8,350 shoppers and 1,700 retail industry decision-makers released last week. Another 29% plan to roll out loyalty ...

The EDLP loyalty dilemma  Most retail loyalty programs are designed around points, promotions and price reductions, incentives that don’t fit comfortably within an EDLP model. Discounting erodes ...

Michaels said Monday it is expanding its loyalty program to reward its most loyal customers. The Texas-based company ...

As more retailers develop customer loyalty programs, most are opting to outsource the different technology components. Because outsourcing can introduce complications of integrating data streams and ...

Today’s customers expect brands to recognize their preferences while offering a personal connection that feels genuine and tailored to their needs. A handful of companies have found a formula that ...

Customer loyalty is declining—but ironically, some consumers are showing brand devotion by shelling out annual fees. In the early days of retail, customer loyalty was secured the old-fashioned way: ...

When AI platforms begin to control the customer journey end to end, loyalty becomes the inevitable next layer. Owning how shoppers find, decide and pay creates a natural gateway to owning how they ...

Crowdsourcing and loyalty programs have become common tools in retailers’ marketing arsenals. These two engagement touch points are now converging into an intruiging opportunity for retailers to ...

Although I travel regularly and have done so for years, it took me a while to make sense of all the travel loyalty programs out there and how to capitalize on them (for that, I highly recommend How to ...

DUBLIN--(BUSINESS WIRE)--The "Finland Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product ...