Roblox has massive engagement but limited monetization beyond Robux. The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to ...

“The biggest headwind Roblox faces is developer adoption,” said Ben Spoont, CEO of Misfits Gaming, an interactive ...

Roblox has been trying to turn its giant audience into real ad money since it went public in 2021, but the effort keeps ...

The MBTA bus turned and wobbled and wheezed forward. Then it zoomed ahead and crossed onto a bridge. The driver had unwittingly gunned the accelerator, reaching 50 miles per hour. What seems like a T ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Roblox previewed a new in-game advertising format at its Roblox Developers Conference (RDC). Immersive Ads, which are expected to go live next year, include the ability to build 3D portals that ...

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...

When new companies enter the digital advertising market, the most important thing is to remain humble. That adage holds true even for Roblox, one of the biggest online gaming platforms in the world ...