Toy giant Mattel has expanded its partnership with Roblox to launch new games on the platform based on its popular brands.

EL SEGUNDO, Calif., October 15, 2025--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the ...

Mattel is launching “Monster High” inspired video games in Roblox and Fortnite as part of the toy company’s larger effort to bolster its in-house game development business and move beyond licensed ...

SAN FRANCISCO—At the Game Developers Conference Monday, Roblox rolled out a new set of AI tools designed to let the company’s millions of player-creators create usable game code and in-game 2D ...