Sotheby’s just unveiled the full suite of watches that the legendary quarterback will be parting with in December—and it ...

Tom Brady's Rolex Daytona from the late 1960s could fetch $900,000 during Sotheby's "GOAT Collection" sale. The auction also ...

More than 50 lots are being previewed this week for the latest watches and jewelry auction from Scottsdale-based Oliver Smith ...

Very few people had the access, the scratch, and the societal import necessary to secure an allocation of the now-legendary Cosmograph Daytona 126529LN—aka the “Le Mans” Daytona. We now know ...

Let's take a look at five of the best, so far. In its steel form, the Daytona remains one of the toughest Rolex models to pick up at retail. It's not hard to see why, either. The timeless ...

Bartone Bros. Racign with GetSpeed will make its Rolex 24 at Daytona debut, having been confirmed an entry in the GTD Pro ...

That’s why National Geographic and Rolex have partnered to support trailblazing scientific research, expeditions, and solutions to increase our understanding of the threats facing the planet’s ...

Recognizable models like the Rolex Daytona or GMT-Master II are perpetually in high demand, Tian said, while other styles can rocket into the stratosphere because of social media trends.

After instilling its artisanal magic on a Patek Philippe Aquanaut, Artisans de Genève breathes new life into a Rolex Daytona ref. 116500 in its latest bespoke project. As its name indicates ...

Wayne Taylor Racing announced its 2025 IMSA WeatherTech SportsCar Championship lineup, which will include a reunion with Kamui Kobayashi. The Japanese driver, who won the Rolex 24 with WTR in 2019 and ...

Bartone Bros. Racing announced Tuesday that they will make their first-ever run in the Rolex 24 at Daytona in 2025. They are ...