Beware of text messages with promises to win or a call to action! Because it is precisely messages like these that repeatedly ...

In an era where social media algorithms can make or break a creator's career overnight, a growing number of content creators are turning to an unlikely ally: the humble text message. This shift comes ...

The Telecom Regulatory Authority of India (TRAI) has directed access providers to enforce pre-tagging of all variable components, like links or numbers, in SMS content templates for commercial ...