The market for database server software, seen as a barometer of overall software market health, grew slightly last year, fueled in part by sales of Linux. Overall sales of relational database software ...

A sales database is a computer software program used to store information about prospects and customers. Companies and salespeople have used them since the technology emerged in the latter part of the ...

Using sales and marketing intent data can be a powerful tool, with even the slightest market share rise representing a significant commercial gain. Companies are increasingly turning to sophisticated ...

Oracle recovered ground in the worldwide relational database market last year to draw roughly level with IBM, thanks in part to Oracle’s strong performance in the fast-growing Linux segment, according ...

An effective B2B email marketing strategy has much less to do with email, per se, than you may think. The best programs nurture and engage leads while also acting as a critical step toward closing ...