Communication is a critical part of any organization's success. Once, I was working closely with the senior leadership to create an email that addressed late deliveries. I remember that when we first ...
Forbes contributors publish independent expert analyses and insights. Edward Segal covers crisis-related news, topics, and issues. Modern crisis communication demands constantly updated, flexible ...
In the first half of 2021, the United States has seen a 102% increase in ransomware attacks since early last year. From Colonial Pipeline to Microsoft Exchange, the pervasiveness and sophistication of ...
Integrated communications can have a positive outcome on business results, such as increased revenue, improved customer loyalty and better brand reputation. Yet, believing integrated communications is ...
The question is no longer whether, but when your organization will suffer a consequential cyber incident. A crisis communications plan is mandatory to protect your business. Incident response isn’t ...
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Why strategy without communication is silent failure
By Kanje SarahIn a rapidly-evolving world, every business needs a sound strategy to survive because markets are no longer forgiving.From intense competition to shifting customer expectations to ...
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