For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

5-8 rule: Discover the science-backed method for soothing babies to sleep, with insight from a therapist ...

The best essay boils down to the strongest argument. So, if you find yourself struggling to come up with one, drop the ...

Music has the power to evoke a wide range of emotions. It can make us feel melancholy. Or it can fill us with hope. Music is often tangled up with memories and experiences, too. There's probably a ...

AI supercharges discovery; Nye and Afeyan warn U.S. anti-science cuts threaten health, competitiveness, future today.

Welcome to the Love Lab. Psychologists say that the scientific method — observation, hypothesis, experimentation, analysis and adjustment — should be applied to dating to stop singles from repeating ...