Why are the search engines so reluctant to reveal the rationale behind their keyword matching options? Perhaps because advertisers would revolt if they found out the random terms their ads were being ...

According to Amber Benedict, there are two main reasons why you should run AdWords Search Query Reports--to gain insights on new keywords and negative keywords. "The search query report will give you ...

This is available in Search Console Insights and gives you a quick way to see the main topics your website is about. Google added Query groups to the Search Console Insights report. Query groups ...

Performance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. However, one consistent pain point has been the lack of visibility into search ...