“What’s in a name?” Shakespeare once famously mused. Clearly, The Bard crafted that quotable query before Harley-Davidson's time. Over the years, those five syllables have grown into a loaded term, ...

Serial 1, the electric bicycle brand spun off from Harley-Davidson’s own internal e-bike development, has just unveiled its new SWITCH/MTN electric mountain bike. The announcement comes just a few ...

Serial 1, Harley-Davidson's standalone independent electric bicycle company, has been operating for over two years now. For their elegant appearance and high-quality construction, the first generation ...

Harley-Davidson Inc. electric bike spinoff Serial 1 introduced a second-generation line of its /CTY eBike models that will allow access to Google's software products through an app. Harley-Davidson ...

Serial 1, the in-house electric bicycle company originally started by motorcycle maker Harley-Davidson in 2020, has been purchased by Florida-based mobility specialist LEV Manufacturing.

When Harley-Davidson spun off its electric bicycle division into Serial 1 and then released several models of urban e-bikes bearing the “/CTY” suffix, the company was dropping a fairly heavy hint that ...

In 2020, iconic American motorcycle company Harley-Davidson made a lot of changes in an effort to halt a sales slide and broaden appeal outside of their core and very loyal fan base. Cut by renewed ...