AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...
Neuromarketing is a field that combines neuroscience, psychology, and marketing to understand how our brains work when making buying decisions. It goes beyond traditional surveys and focus groups, ...
What are the forces that shape our lives? That determine who we are, how we live, and where we end up? It’s easy to think that our lives are mostly the result of decisions we’ve made, from the career ...
The response—behavioral contagion or empathy—depends on factors such as robot's anthropomorphism and the customer's moral identity GYEONGGI-DO, South Korea, Oct. 15, 2025 /PRNewswire/ -- While many ...
A comprehensive review of scientific literature surrounding the psychology of vaccinations has shown that shaping behavior rather than trying to change minds is far more effective at persuading people ...
Pricing is beyond numbers. It's a powerful tool that shapes customer perception, predicts behavior and communicates your brand's identity. Every day, a new e-commerce store pops up and makes it even ...
COVID-19 continues to shape traveler behavior in three key areas, according to data from travel insurance aggregator Squaremouth.com. The pandemic has led to an all-time high in travelers wanting to ...
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