Coca-Cola is bringing its successful Share a Coke campaign to the United States for the first time, giving consumers here a chance to purchase bottles featuring popular names and to engage with the ...

he said. Coca-Cola brought its Share a Coke campaign to the United States for the first time this summer following its success in other countries. The program swaps out the brand?s logo for popular ...

From its inception in 1975, the Challenge was hugely successful in grabbing market share away from Coke. While Pepsi no longer runs the campaign, we have always been curious about the "over 50% ...

Share a Coke has been one of Coca-Cola’s most successful summer marketing platforms since 2011 ... And with no new news, it would be an exceptionally difficult task to come up with a campaign idea for ...

As a digital extension of the “Share a Coke” campaign, Coca-Cola enters into ... their focus from branding to lead generation. Successful social marketing is becoming a more critical component ...

One can argue that part of success is taking risks, and that's exactly what "Friends" Season 2 did with a Diet Coke Super Bowl ad campaign. The campaign was very elaborate. It cost around $30 ...

The activity all forms part of Coca-Cola's wider "Choose Happiness" marketing campaign, which launched in Great Britain in March. The launch of the campaign coincided with Coke moving to a "one ...