The NCAA now allows college athletes to profit off their name, image and likeness, otherwise known as NIL. Learn more about ...

BYU's Richie Saunders isn’t just a rising star on the basketball court—he’s also part of a legacy that’s deeply ingrained in American food history.  Thanks to ...

Name, image, and likeness deals — or NIL deals ... Jayden Daniels, Shedeur Sanders, and others. He has a roster value of $3 million and a total NIL valuation of $3.3 million, per On3.

Ida, which created Tater Tots and still produces Tater Tots as its signature product today. While it might sound like it ...

Madness star for the BYU Cougars has an absolutely incredible NIL deal, it was revealed this week during their game.

Here’s a heartening story against the name, image and likeness (NIL) backdrop of Arch Manning being set for life with a $6.6 million deal before he’s 20 and Shedeur Sanders possibly never ...

making him the highest-earning college football player in terms of NIL deals. With players like Shedeur Sanders and Travis Hunter heading to the NFL. Arch Manning is a unique athlete who brings ...

Deion Sanders is sounding the alarm on the state of college football, especially with the growing influence of NIL deals. Speaking on the Fully Loaded Podcast, Sanders described the current NIL ...

The Vols managed to sign Sanders in December despite a late push from the Ohio State Buckeyes. While it's unknown exactly what kind of NIL deal Sanders received from Tennessee, there's no doubt ...

Colorado Buffaloes head coach Deion Sanders did not hold back in calling out the NCAA for its lack of regulations surrounding NIL deals and player commitments. Sanders described the current ...

Four-star quarterback Julian "JuJu" Lewis was the highest-rated commit of the Colorado Buffaloes' 2025 recruiting class, and according to On3, Lewis' name, image, and likeness (NIL) valuation of $ ...