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Sprite doubles down on street cred to win over Gen Z
Sprite returns to street culture roots with new global platform spanning music, basketball, live experiences, and product innovation.
Coca-Cola Company (KO) announced on Tuesday a new multiyear global marketing partnership with the NBA that restores Sprite as the league's Official Global Soft Drink Partner and exclusive soft drink ...
Sprite has turned to the world of male pole dancing as part of a wider campaign which encourages people to keep a cool head when facing criticism and abuse. ‘It’s haters season, stay fresh’ features a ...
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