CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The ...

Customers at a Starbucks in Chicago, Illinois. Starbucks wants customers to stay, sip, and linger longer – but only if ...

A Starbucks location ... System for our cold bar drinks,” Garrido said. “It helps us make the drinks a lot quicker. Also, we have a new brewing system for our coffee. So, instead of brewing ...

For instance, Starbucks is testing new store designs at "select locations across the U.S.," Niccol said. At the same time, stores have brought back condiment bars and serving in-store coffee in ...

The company has placed the mobile bar codes on leaflets, which can be found at its in-store locations. The leaflets promote the new beverages and show consumers how Starbucks has reinvented coffee.