Starbucks is rolling out new ideas to make its stores more inviting to customers and recapture some of the "vibe" from its ...

In an effort to highlight what sets the brand apart from its competitors, Niccol—who assumed his position only a few months ...

That is, Italian coffee culture is everything that Starbucks is not, yet somehow, against all odds, Starbucks seems to be doing just fine for itself in Italy. Part of the reason for this is that ...

CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The ...

Starbucks is rolling out new ideas to make its stores more inviting ... new Starbucks CEO Brian Niccol announced the coffee giant would expand its in-store seating options and increase the ...