Steve Jobs Gave Tim Cook One Piece of Advice. It Still Shapes Apple Today

Steve Jobs continues to leave his mark on Apple, largely through the lessons he imparted on the team that survives him, ...

When Steve Jobs stepped down from Apple, he advised Tim Cook to never ask himself this one question

Cook said that Apple’s contentious meetings date back to “the creation of the company.” ...

Tim Cook remembers the 'moment' when Steve Jobs offered him Apple CEO's job, and the advice he gave: Never

Apple CEO Tim Cook revealed Steve Jobs' dying wish for him to lead the company, advising him to "just do the right thing" rather than emulate Jobs. Cook also highlighted Apple's enduring culture of ...

‘He is a once-in-a-thousand-years kind of person’: Tim Cook explains how the Steve Jobs reality distortion field convinced him to join Apple

Macbooks 'We wanted something that felt fun and friendly, and fresh, and felt like it really suited the spirit of this product': Apple exec on why their new budget laptop is calle ...

Apple turns 50: Tim Cook on values, Steve Jobs and the future

For Apple's 50th anniversary, CEO Tim Cook talks about Steve Jobs' legacy, social values in turbulent times, and long-term planning.

Woz on Apple's 50th: We didn't predict the computing future, but took the first step

Instead of predicting the future, Apple was forward-thinking from the outset and took the first steps toward global computing for everybody, co-founder Steve Wozniak has said as part of a series of ...