Burger King released its own taste test video featuring CEO Tom Curtis after a clip of McDonald's CEO Chris Kempczinski went viral for his apparent lack of enthusiasm over the Big Arch burger.
A carefully curated authenticity contest is brewing between the fast-food giants after McDonald's CEO went viral for his Big Arch taste test.
Social media had some thoughts on a new video showing the CEO of McDonald’s trying the fast food giant’s newest burger. McDonald’s CEO Chris Kempczinski shared footage of his own “taste test” of the ...