Anchor text is the clickable text attached to a hyperlink. It tells readers what to expect from a link, and it helps search engines understand what the linked page is about. But not all anchor text is ...

Anchor text is the clickable text in a hyperlink—and crafting effective anchor text is more valuable (and more complicated) than you might think. Effective anchor text can transform your site’s user ...

If you study the backlinks of millions of websites, anchor text patterns emerge showing that a certain percentage of anchor text is normal for every niche. This is called a Correlation Study.

We all know that an anchor is a heavy object that stops a boat from drifting out to sea. A sea captain knows which anchor to use to navigate a vessel effectively. I’ve found this to be a fitting ...

I read a post by Bill Slawski about an enhancement to anchor text for inbound links. Instead of using the anchor text itself, it uses surrounding text. The implications if it’s in use are tremendous.