There's An Oscar-Winning Director Behind Lay's Tear-Jerker Super Bowl Ad

Watching Super Bowl ads is half the fun of the big game, and Lay's is coming in hot with an emotional ad from an ...
Yahoo

Lay’s Embarks on Its Biggest Rebrand in Decades as Consumers Admit They Didn’t Know Chips Come from Real Potatoes

Add Yahoo as a preferred source to see more of our stories on Google. At a time when food brands are expected to show ingredient transparency, that number stood out. Lay’s has always marketed itself ...
WHIO

Lay’s rebrands its chips, reminding people that they come from potatoes

Lay’s potato chips is changing its big yellow bags to remind people that potato chips come from, what else, but potatoes. The company announced last week that it is launching “the largest brand ...
WWLTV

Lay's new makeover: Company redesigns chip bags and overhauls ingredients

WASHINGTON — Lay's is undergoing a makeover as the company moves toward showcasing its potatoes. PepsiCo announced that Lay's would undergo the largest brand redesign in Lay's 100-year history. The ...
Capital Press

Lay’s revamps to make clear that chips are made from potatoes

Lay’s is revamping its branding after 42% of consumers didn’t realize their potato chips were made from “real, farm-grown potatoes.” Parent company PepsiCo recently announced “the largest brand ...