‘This Is An Xbox’ Campaign Goes All-In On Its Half-Baked Philosophy
It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and library, while significantly downplaying the need for an actual Xbox console.
Xbox continues its push beyond consoles with new ad campaign
It’s the latest step in Microsoft’s ongoing gaming strategy to reach players beyond the Xbox console — something that started with the introduction of Xbox Cloud Gaming more
Phil Spencer Comments on Controversial Xbox Marketing Campaign
Xbox boss Phil Spencer attempts to ease the minds of Xbox Series X and S owners who are upset over the brand's recent "This Is an Xbox" ad campaign.
Phil Spencer Responds to Microsoft’s 'This Is an Xbox' Ad Campaign, Which Is Already a Meme
Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is already a meme online. This week, Microsoft launched a new advertising campaign designed to hammer home the fact that you can play Xbox pretty much on any device and anywhere,
The new Xbox ad campaign is confused about what an Xbox is
These times are very trying and it’s understandable if someone goes a little off the deep end once in a while. Just like Norman Bates said in Psycho, “We all go a little mad sometimes.” However, a new Xbox ad campaign has us a little concerned.
Microsoft unveils ‘This is an Xbox’ campaign
Microsoft (MSFT) announced its new “This is an Xbox” campaign, which invites players to play with Xbox across multiple devices and
Xbox Pushes Cloud Gaming Over Consoles In New Ad Campaign
Xbox Cloud Gaming is restricted to Xbox Game Pass Ultimate subscribers. Cloud gaming faces challenges like internet speed issues, clunky controls, and the presence of alternative gaming options. The Xbox brand’s new ad campaign has made the surprising choice to focus on cloud streaming across multiple devices,
Every Device Is an Xbox? Microsoft Ads Push a Less Console-Focused Future
A new marketing campaign from Microsoft emphasizes the company's push to support Xbox gaming on a variety of third-party devices.
Microsoft Redefines What is an Xbox in New Marketing Campaign
It’s been four years this week since Microsoft released its Xbox Series X console, and today the company kicked off a new “This is an Xbox” marketing campaign that aims to redefine what really is an Xbox in 2024.
Xbox CEO Says There Will ‘Definitely’ Be Future Consoles
The executive tells Rolling Stone that cloud streaming is the priority, but so are handhelds and home consoles ...
Phil Spencer Responds To 'This Is An Xbox' Criticism: 'We're In The Middle Of A Transition'
Microsoft's ‘This Is An Xbox' campaign has fans divided, with Xbox boss Phil Spencer defending the brand's shift beyond ...
New Xbox ad campaign features everything from a bento box to an Amazon Fire TV Stick
Among them is both the Xbox Series X and Xbox Series S, plus more unconventional choices like a Samsung Smart TV, Amazon Fire ...
Controversial New Xbox Feature Will Help Gamers Says Microsoft
Xbox One, Xbox Series S, and Xbox Series X consoles have been updated with a controversial feature by Microsoft.
‘No Red Lines’ For Xbox Games On Other Platforms, Says Phil Spencer
Things are changing fast at Xbox as it continues its march toward becoming what is essentially a third party publisher…that ...
ReadWrite1d
More Microsoft consoles are promised but it looks like no mid-gen refresh for Xbox
Xbox promises more consoles and devices for fans. Find out what Phil Spencer, head honcho of Xbox, said about the future of ...
TweakTown3d
Xbox's new marketing campaign says phones, TVs, and laptops are all Xboxes
For die-hard Xbox fans, Microsoft's latest 'This is an Xbox' campaign will likely further confuse their idea of what Xbox is ...
GameSpot3d
Xbox Update Brings Back Friend Requests And Revamps Search On Console
As for the Windows Xbox app, the home interface has been revamped, letting you get back into what you've been playing with ...