Off the heels of its electric "Love, Hurts" campaign, which served to address Birds quarterback Jalen Hurts's haters directly, the brand replicated the name of the ad using the Philadelphia LOVE statue. Specifically, it added a comma after LOVE and propped up the word "HURTS" in big red letters.

The "Love, Hurts" campaign is fueled by doubt, as Jordan Brand's caption on that clip makes clear: Some people want to hate everything about Jalen Hurts. Hate that he's a winning

Eagles quarterback Jalen Hurts turned heads at Philadelphia’s championship parade with a Jordan Brand hoodie that kicked off a city-wide campaign celebrating his Super Bowl triumph.