TikTokers have been going viral with videos about the ‘March 2025 meme drought.’ Here’s everything you need to know about it.

The analysis found viral TikToks tend to be happy, feature a person talking to the camera, and include music as their primary backing sound. An infographic (below) explores additional findings from ...

TikTok isn’t necessarily ruining the music industry, but it is reshaping it in ways that favor virality over the longevity of music. It provides artists with unprecedented exposure; it also changes ...