Those innovations are transforming content creation, enhancing personalization, and improving engagement, making TikTok an important platform for B2B marketers. I frequently work with clients on how ...

The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

TikTok announced a slew of ad products for performance advertisers, ahead of its second potential U.S. ban deadline, at its ...

So, here are some ways you can develop a TikTok marketing strategy to put your brand out there on this journey. Ask yourself: who do you hope to reach on TikTok? Before you start creating content ...

It might not have the direct conversion of other platforms, but most brands should consider a TikTok marketing strategy. As the size of the available audience grows, many businesses are looking at ...

Yet marketers and influencers must decide how to best adjust their social media platform strategy. While many influencers maintain a presence on multiple platforms, TikTok has been a major driver ...

TikTok has until this Saturday, April 5th to find a US buyer, or risk another ban that could heavily impact the businesses that rely on the platform for their marketing strategies. This week ...

TikTok can be a great platform for small ... of "Marketing for Small Business," a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business.

While some might assume Currys' financial success is solely down to its TikTok strategy, Rubel clarifies that it’s just one piece of a broader marketing transformation. Currys' latest financial ...