you’ll want to be aware of mortgage trigger leads. Borrowers are increasingly getting dozens, or sometimes hundreds of unsolicited phone calls as soon as their credit is pulled. They’re called ...

Jordan Tarver has spent seven years covering mortgage, personal loan and business loan content for leading financial publications such as Forbes Advisor. He blends knowledge from his bachelor's ...

A mortgage sales environment ripe for bad ... The BAC has thrown its support behind legislation to get rid of trigger leads. “Let's say your doctor gave you a prescription for an embarrassing ...

Stop right there—it’s mortgage spam ... the intrusion by claiming that it helps consumers get better deals. Critics say that trigger leads are not only unhelpful, but also predatory.