Finding common ground is essential to the success of any negotiation but, in an increasingly globalised society, crossing the language barrier and encountering unfamiliar cultures can be a major ...

The brand identity your business cultivates internally and in the marketplace can be its single most valuable commodity. Customers reward companies that represent a positive corporate culture and ...

In 2025, LARA, a professional translation AI, recorded just 2.4 translation errors per 1,000 words — a big difference compared with ~12 errors typical of older machine translators. Yet while AI is ...

Imagining ourselves in the shoes of the other affords necessary perspective for effective verbal, written, or physical communication exchange.

Starting in the spring 2020 semester, the University of Connecticut began offering a minor that allows students to explore literary translation while learning how to interact with people from other ...

AI reduces translation errors, but cultural nuance still requires human expertise. Successful localisation combines AI efficiency with adaptive strategies and local insights. Ignoring culture in ...