Wasserman noted that the city's wildfire recovery efforts will be part of the group's "core philosophy" as it plans for the 2028 Summer Games. Wasserman also runs an international talent and promotions agency, which represents Lamar, and he strongly hinted that the Grammy winner would be at the center of the festivities.

The chairman of the L.A. Olympics organizing committee (also Lamar's agent) says there's a strong possibility the Compton rapper will play a role in the Summer Games.

After a successful performance at Super Bowl LIX, Kendrick Lamar is reportedly being considered for a spot at the 2028 Summer Olympics in Los Angeles.