US consumer confidence has experienced notable fluctuations, reflecting a range of broader economic challenges and shifting spending habits. One significant factor is inflation, which has led to ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

ALBANY, N.Y. — As an undergraduate at Cornell University, Bryan Lacasse was interested in marketing and consumer behavior. Eventually, he figured out that those interests were a perfect fit for the ...

As businesses get better at understanding their target audiences, the channels they use and their performance metrics—largely thanks to software advancements—one group remains a bit of a mystery: ...

Consumer sentiment reflects consumers' overall attitude and confidence regarding the economy. Positive consumer sentiment often leads to increased spending, driving economic growth. Negative consumer ...

SALT LAKE CITY--(BUSINESS WIRE)--InMoment®, the leading provider of integrated Experience Improvement (XI)™ solutions, has unveiled the findings of a new Market Pulse study exploring consumer ...

Tension: The people with natural marketing instincts rarely see themselves as marketers because their abilities feel too ...

Chicago, Oct. 29, 2025 (GLOBE NEWSWIRE) -- The U.S. foodservice industry continues to show resilience despite economic challenges and evolving consumer preferences. According to the latest Foodservice ...

The study further offers broader insights into how blockchain should be deployed as part of sustainable and transparent food systems. While blockchain has the potential to improve traceability, reduce ...