It’s not for big data, but you can use Microsoft Excel to learn a lot more about analytics than you may realize. For many office workers, Microsoft Excel is simply the go-to spreadsheet application.

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

You must have clearly defined research objectives to guide your analysis to ensure your analysis is focused on addressing your aims. Data Collection and Quality Familiarise yourself with the context ...