In a world recovering from a pandemic, customer engagement is essential for the survival and long-term success of small businesses. As such, the use of interactive technologies to establish meaningful ...

After hyping everyone up recently with a short teaser video, eye-tracking specialists Tobii have revealed more details and video examples their eye tracking in action at GDC, including integration ...

“We didn’t have an answer for how to get started in VR for cinema” says Oculus CEO Brendan Iribe. So a year ago Oculus hired Pixar veterans to form Story Studio, which will create and release VR ...

Virtual reality (VR) and augmented reality (AR) are at the forefront of immersive tech trends, each offering distinct experiences that appeal to different markets. VR delivers full digital immersion, ...

In games, nothing breaks player flow like a loading screen, and in virtual reality this problem is amplified tenfold. ‘Presence’ or ‘immersion’, the magical yet fragile feeling of ‘being there’, is ...

Download this free collection of case studies to learn how top B2B brands are deploying virtual and augmented reality in marketing to great effect B2B marketing has been talking about the ...

While a select few retailers have found applicable uses for virtual reality (VR) in small doses on the consumer-facing side, Walmart is testing the tech at the employee level. Walmart is using VR ...