Consider the foundation on which your business lies. What are the underlying values? What is the mission, vision and purpose? These are often overlooked but are important when setting a strategy for ...

During the 1990s, a new trend swept the business world: Large companies began publicly articulating their moral convictions in what became known as core value ...

Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

“We’re in business to save our home planet,” reads the Patagonia mission statement. This American clothing company is a good example of how a company’s rootedness in its values can be a force behind ...

Here’s how to create a concise explanation of your company’s objectives that helps develop a roadmap to achieve them. A mission statement serves as a clear and concise articulation of the company’s ...

A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...

Opinions expressed by Entrepreneur contributors are their own. Vision statements get a bad rap for a couple of reasons. First, they’re ill-defined by people who confuse vision with a strategy. Second, ...