Google VP of Ads bets on AI to transform ads into tailored consumer journeys
Google outlines how AI is transforming advertising as they enable more personalized content delivery across YouTube and AI-powered Search.
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Google’s Vidhya Srinivasan to lead Ads & Commerce teams
Vidhya Srinivasan, a key figure in Google’s ad business for years, has been appointed as vice president of Ads and Commerce at Alphabet. Srinivasan’s new role encompasses oversight of Google ...
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From the streaming ad wars to the generative AI boom — 5 big things that will continue to rock the ad industry in 2024
Google's recent decision to replace top ad chief Jerry Dischler with Vidhya Srinivasan shows Google's big bet on AI — Srinivasan previously worked on AI-based ad products including Performance ...
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Google’s VP of Ads and Commerce Outlines 2025 Priorities
In a recent update, Vidhya Srinivasan, Google’s VP and GM of Ads and Commerce, outlined the company’s top priorities for the coming year. From AI-powered ad experiences to deeper integrations ...
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Google Ads VP: AI Is Making Consumers More Predictable
Consumer behavior is predictably unpredictable, says Vidhya Srinivasan, vice president and general manager of Google Ads, but AI advancements have found new ways for businesses to reach people ...