Data is now the engine that drives almost every successful marketing strategy and campaign. Recognizing the power of data, marketers today are looking for ways to capture reliable insights that can ...

Virtual events have emerged as powerful marketing tools, enabling businesses to connect with global audiences, deliver valuable content, generate leads, and drive business objectives without the ...

Though AI is still new for many, the potential for new opportunities it can create across industries is unmistakable, and marketing programs such as webinars and virtual or hybrid events are no ...

Rachel Stephan is one part creative, one part entrepreneur, a four-time mom (Sensov event marketing, Charlie, award-winning #eventtech Snöball word-of-mouth marketing platform, and Grayson) and an ...

Events have been an integral part of the B2B marketing toolkit for generating qualified leads. And today, many of those events are offered in all-virtual or hybrid formats. Embracing technology to ...

In the modern digital age, webinars and virtual events have emerged as indispensable tools for marketers aiming to engage audiences, generate leads, and drive conversions. From captivating content ...

Rachel Stephan is one part creative, one part entrepreneur, a four-time mom (Sensov event marketing, Charlie, award-winning #eventtech Snöball word-of-mouth marketing platform, and Grayson) and an ...

From pre-event planning to virtual execution, discover the steps to create an immersive and engaging digital experience that captivates the audience. The planning, coordination and execution of ...

New technology is increasingly impacting the B2B sector, with virtual platforms breaking out of their gaming cul-de-sac with the commercialisation of spaces such as Second Life. The B2B market is ...