A trial rebrand of the WH Smith logo has been criticised as "rank lunacy" among other things by shoppers, with it drawing comparisons to the NHS logo. In total, there are 10 shops in England that ...
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WH Smith's 'baffling' new logo trial likened to NHS brandingWH Smith has dropped "Smith" from its signs in a trial rebrand that has been compared to the NHS logo. The retailer has shortened ten of its store front signs to "WHS", leaving some shoppers bemused.
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