The sheer size of the partners and the scope of the collaboration could be a tipping point for generative AI within agencies. More than 35,000 of WPP’s people are using WPP Open, as are many of its ...

WPP and Google Cloud are forging a new collaboration which will allow marketers to use generative-AI (gen-AI) to do things they could only “dream of”. The partnership, which was announced in Las Vegas ...

Former Microsoft executive Cindy Rose faces a daunting in-tray when she takes over as head of British advertising giant WPP tomorrow. The Anglo-American businesswoman has been left to patch up a ...

WPP has partnered with Anthropic to bring the buzzy artificial-intelligence startup’s latest Claude family of AI models into its WPP Open operating system, according to a press release. Claude, which ...

WPP plc is deeply undervalued, trading at a 4.4x P/E, despite recent operational setbacks and sector-wide headwinds. WPP faces execution risk, client losses, and a likely 50% dividend cut, but remains ...

WPP faces a crisis as it loses major clients and endures a 70% drop. AI disruption risk is overstated for WPP's core market. A recovery in FY2026 could re-rate the stock. The dividend cut eroded ...

Every time Lara publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from Business ...

Every time Lara publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from Business ...