Web analytics is the collection, reporting, and analysis of data generated by users' visiting and interacting with a website. Web publishers can easily access the Web Analytics Dashboard at any time.

Promising a simplified interface and more custom-tailored reporting, NetIQ Corp. this week unveiled an upgrade to its flagship WebTrends Web analytics software. WebTrends Reporting Center 5.0 is ...

Web analytics can provide an insight into the performance of a website. Many Web hosting packages include Web analytics tools. Free services such as Google Analytics, which can be used in any site, ...

NEW YORK — Avinash Kaushik is skilled at using data to make his case. There was the time, for example, when the Google analytics evangelist and cofounder of Market Motive had to build a compelling ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...

You can't do business without a Web site these days. But how much business is your Web site actually doing? There are several Web analytics products that will try to tell you just what's up with your ...

Data analysis forms the backbone of modern marketing ecosystems. Every marketing campaign that you run can be analyzed vis-a-vis user behavior, messaging, demographics and so on. While the jury is ...

Many phishing websites are now using unique user IDs (UIDs), and that gives defenders a signal to detect phishing attacks before they do much damage. An increasing number of phishing websites use web ...

Opinions expressed by Entrepreneur contributors are their own. Facebook, MySpace, LinkedIn, Flickr and Twitter are the most popular forms of social media today, giving members easy ways to connect ...

SimilarWeb Ltd., an analytics startup that counts more than half of the Fortune 100 as customers, is reportedly planning an initial public offering for the second quarter of 2021. The startup joins a ...