Erica Bell is a small business writer who focuses on topics such as cloud-based business software. She is a web content writer for Business.com Considering moving to the cloud? Cloud-based systems ...

As their small businesses grow, most business owners reach a point where they consider investing in customer relationship management (CRM) software. At the most basic level, a CRM solution can help ...

Web-based CRM also enables agents to escalate calls to more experienced employees. For example, Oracle (Redwood City, CA) works with the US Navy's Department of Personnel, which opened a call center ...

Marketing, sales, and customer service teams require accurate, up-to-date information for effective interactions with leads and clients. However, updating records is challenging and time-consuming if ...

Customer relationship management (CRM) software is a set of tools that help businesses track and manage customer interactions. The best CRM software can help businesses to better understand their ...