A few years ago, I stood on stage in front of 3,000 university students and asked a simple question: “How many of you consider yourselves creative?” Maybe a dozen hands went up. Same question to a ...

Christophe Collet founded S4M in Paris in late 2011. The company quickly became a key mobile partner for many of the most prominent media agencies in the French market. Today, S4M continues to expand ...

Entrepreneurs know that every decision they make is a critical juncture in their future success. And it's often the unexpected challenges that truly test our abilities. Here, I reflect on when I ...

Branding refers to the process of creating and establishing a distinctive identity for a product, service, company or individual. It involves shaping the perceptions and associations that people have ...

In a world reshaped by AI and constant change, the ability to adapt comes down to one timeless advantage: creativity. In this episode of The Speed of Culture, Matt Britton sits down with Victoria ...

What is creativity? It’s usually defined in terms of imagination and innovation and especially related to the production of artwork. Yet creativity isn’t necessarily about art per se but is a quality ...

As the 2024 B2B Marketing Awards unfolded, where we proudly to sponsored the Best use of Creative Award, we find ourselves reflecting on why creativity matters so much in B2B. At its best, creativity ...

In "The Cult of Creativity," Samuel Franklin excavates the surprisingly recent history of an idea, an ideal, and an ideology. Americans don’t agree on much these days. Yet even at a time when ...

In the future, learning and working as an employee will require human skills beyond coding. The two main areas of importance ...

Creativity is essential in every step of the scientific process, asserts a team of Rutgers researchers. To illustrate their point, they have put together a short film showing how biologists, chemists, ...

As generative AI tools flood the marketplace, students are engaging with them inside and outside of the classroom. While it’s clear that this technology is here to stay, understandable concerns loom ...