Retention analysts say Shorts older than 28-30 days are being deprioritized in recommendations. The reported shift affects channels ranging from 100 million to one billion monthly views. Creators warn ...

If Nielsen stats are to be believed, we collectively spend more time in front of YouTube than any other streaming service—including Disney+ and Netflix. That's a lot of watch hours, especially for an ...

YouTube in 2026 is a different beast — smarter algorithms, new monetization tools, and shifting viewer habits mean creators have to adapt fast. From homepage redesigns favoring Shorts to AI-powered ...

"If you randomly follow the algorithm, you probably would consume less radical content using YouTube as you typically do!" So says Manoel Ribeiro, co-author of a new paper on YouTube's recommendation ...

YouTube is now the biggest music discovery engine, and understanding its algorithm can transform your reach. From playlists to watch time strategies, artists who work with the system—not against ...

Over the years, the YouTube suggestion algorithm has become pretty complex. I’ve noticed that it can extrapolate my tastes very well based on my watch history, continuously tempting me to consume more ...

Researchers found that clicking on YouTube’s filters didn’t stop it from recommending disturbing videos of war footage, scary movies, or Tucker Carlson’s face. Reading time 3 minutes My YouTube ...

I’ve been losing a lot of time to YouTube lately. I don’t even know why. In a down moment, I just find myself heading to the homepage and watching whatever comes up (usually weird Tears of the Kingdom ...

YouTube is sharing more details about how its search and recommendation algorithms work in a new video where the company answers questions from users. The YouTube team published a similar video ...

New research from Mozilla shows that user controls have little effect on which videos YouTube’s influential AI recommends. YouTube’s recommendation algorithm drives 70% of what people watch on the ...