When Andrew Luck decided Stanford needed to change its head football coach at an unusual time in late March, he turned to a familiar face.

Luck was hired in November by new school President Jon Levin to rebuild Stanford's struggling football program after four straight seasons with a 3-9 record, including the last two with Troy Taylor in charge.

Luck is shouldering the load, while Reich’s only objective for the rest of 2025 is to coach football. Luck said his role as general manager at Stanford continues to prioritize fundraising for NIL and creating new revenue streams in order to keep up in this fast-paced era of college athletics.