News

Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The ...
Many on social media, including Donald Trump Jr., criticized the new logo, with some threatening to boycott unless it was ...
The chain's shares dropped after it unveiled a new look and ignited criticism, especially from those in conservative circles.
Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand ...
Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...
In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been ...
Cracker Barrel has offered a "promise" to its guests following immense criticisms over its new logo and design. Here's what ...
Marketing experts analyze Cracker Barrel's logo controversy, comparing it to Aunt Jemima and Uncle Ben's changes and ...
One person said if the chain really thought "their arrogant half-hearted apology" would win back "average Americans," "their ...
An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that ...
Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo.
Cracker Barrel says it "could've done a better job" handling the rollout of its new logo, which has drawn mockery from every ...