DoubleClick, which delivers marketing messages to Web sites and monitors how many clicks they get, plans to announce Wednesday that it is setting up a Nasdaq-like exchange for the buying and selling ...

The DOJ and 17 states allege Google used acquisitions to dominate the $300 billion adtech market. A pitch deck outlines how the DoubleClick acquisition played a key role in Google's ad growth. As ...

Google has 1,000-plus engineers globally working on display advertising, and now – to hear display ad product chief Neal Mohan tell it – all their hard work is about to pay off. In a presentation to ...

Google is making it more difficult for advertisers to have an independent view of the data generated from ad buys in its ecosystem. In a note to partners sent Friday and obtained by AdExchanger, ...

DoubleClick is Google's ad network that lets advertisers display ads for income to monetize a website or blog. The DoubleClick network is incorporated into Google's Adsense network, but you use ...

Frustrated by a lack of research on the effectiveness of online advertising, DoubleClick Chief Executive Kevin Ryan recently decided to start compiling some of his own. His solution: Diameter, a ...

Google Inc. reached an agreement late Friday to buy New York online advertising company DoubleClick Inc. from two private equity firms for $3.1 billion in cash. The deal, the largest acquisition ever ...

According to Federated Media’s John Battelle, Microsoft didn’t lose the bidding war for DoubleClick, they were simply rebuffed. Google’s $3.1 billion dollar purchase of DoubleClick (see official ...

A federal court on Friday granted DoubleClick preliminary approval to settle all state and federal class-action lawsuits that charged it violated the privacy of Web surfers. The preliminary settlement ...