Ghada Addas has previously worked at Sephora Saudi Arabia, Tawkilat Automotives, Ministry of Culture, Jeddah Yacht Club and ...

OceanQuest has mandated the Impact BBDO Group with PR, media, and digital, led by Impact BBDO alongside IPN, OMD, and Impact ...

Research shows that 96 per cent of marketing leaders believe B2B brands should be bold, provocative and forward-thinking, ...

A deep dive into how Create., a leading regional agency, used AI innovation to resurrect 600 years of Saudi history.

DAMAC Properties will also feature on Chelsea FC men’s and women’s shirts for the remainder of the 24/25 season.

The McDonald's Saudi campaign was conceptualised and executed by Leo Burnett, Dubai and ran across outdoor billboards and ...

Winning regional agencies created work spanning across Saudi Arabia, the UAE, Lebanon and Pakistan for the 2025 Clio Awards.

Heriot-Watt University Dubai’s Dr. Stavroula Kalogeras on how transmedia storytelling is transforming outdoor advertising.

Experience Abu Dhabi offers in-depth, children-specific travel insights not only on what they want to see and do, but how ...

SRMG and Naif Alrajhi Investment strategic partnership is designed to advance growth across the media and advertising ...

LOTUS Cars’ Ramzi Atat explains why creativity is essential to cut through the noise in a world inundated with marketing ...

The Romans’ Jacquelyn Moulds shares how procurement teams can raise agency value beyond cost to tactical deliverables.