Not news: Marketing attribution, never a simple thing, is becoming increasingly complex. News: AI-powered forecasting is ...

The Imaginarium, an agency that helps great B2B brands succeed. Stedman previously worked at Havas and MDC Partners, and ...

In its purest form, product-led GTM lets the product speak for itself. By reducing or even eliminating the roles of sales, marketing and advertising, it looks like an obvious cost-saver. Of course, it ...

Unsure about your ABM platform's value? Learn the pitfalls, from high costs to cross-department challenges, and explore agile alternatives.

Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social ...

Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into ...

All in all, HubSpot’s October 2024 updates are providing more seamless integrations, improved automations and better tools for sales and support teams. With features like flexible email design and ...

Use video, storytelling and a strategic down-sell to boost engagement and sales during the largest shopping day of the year.

See how the synergy of human connection, cultural alignment and advanced martech can improve business outcomes.

AI pilots sound low risk, but starting small can delay ROI and cause fragmentation. Here’s what to do instead to drive real ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Skills that translate to martech roles ...

Digital natives aren’t like the rest of us. They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Call it ...